The growing popularity of social media platforms as great places to do business means that forward-thinking companies have access to unlimited pools of potential customers to do business with.
However, it also means the level of competition to get a foothold on various social media platforms is also increasing. If you want to stay ahead of your closest competitors, you will need a fresh strategy with omnichannel customer service at its heart.
However, this is not the only thing you have to consider. You have to look at every aspect of your social media strategy and see which areas can be improved. In this article, we will look at 10 simple strategies that you can implement today.
An effective social media strategy does not have to be complicated for it to work. The following are some easy steps for you to follow until you see a massive improvement in your social media presence:
Carve Out Your Mission
It is easy to get carried away on social media because there is always a lot going on there. Before you get started implementing any of these strategies, you need to carve out your mission so that you know exactly what needs to be done.
If necessary, sit down with your team and have a planning session where you brainstorm different ideas based on the issues that have been identified as problematic.
A lot of people breeze past the planning stage without giving it much thought, which is not right. The mission has to be clear in everyone’s mind before a single step is taken.
Define Your Goals
There is nothing wrong with having lofty ambitions as a business because this encourages hard work and growth. However, setting goals that are unattainable at that time will only serve to waste resources and demotivate your team.
It is, therefore, important to set realistic goals that address specific issues in the business and have a fair chance of success. If you find that the things you want to achieve are too big at the moment, break down the mission into bite-size goals that you can tackle one at a time.
Take, for example, gaining social media domination on a specific platform. This is not easy to achieve if you are just arriving on the scene. However, if you start by simply increasing your number of followers, this is possible and will allow you to take a big step in the right direction.
Study Your Target Audience
Who is your target market? The more you can narrow down your target audience to those who are likely to do business and interact with you, the better your results will be.
Once you reach your target audience, it is time to get to know them more. What issues are they facing? Do they require certain types of services not currently available? What do they enjoy doing in their free time? Answers to these questions are a window into the needs of your audience, and once you meet those needs, you will see your sales figures start to improve.
Figure Out Your Competitors
As soon as you step onto the social media scene, know that your competitors are no longer limited to just those businesses in your location. On social media, you can easily lose valuable business to a company that is hundreds, if not thousands, of miles away.
Find out who is providing the same services as you are and get to know them better. Identify the points where they are either weaker or stronger than your company and make use of that information as part of your social media strategy.
If you see your competitor doing something right, do not be afraid to implement it in your own company too so that you can grow. At the same time, learn from their mistakes and avoid falling into the same trap.
Choose Your Social Platforms
Here is an area where many promising businesses get things wrong. Not all social media outlets will be well suited for your business. Look at the product or service you are supplying and decide which platform is best to showcase it.
Consider the differences between, for example, Twitter and Instagram. If you are selling baby clothes, which platform would you choose? While Twitter can spread the word quickly, Instagram is better suited to advertising your products using pictures and videos.
Having both platforms is ideal, but lean more towards the one that promotes your strengths. Also, consider the social media platform that appeals to a larger section of your target audience and get a chatbot that works well with omnichannel customer service.
Think About Your Content
The type of platform you are using should guide you in creating the right kind of content for your audience. Consider your services or products and decide what kind of online content would be best suited for the needs of your customers.
When using social media, effective content not only has the right keywords but also the proper use of relevant hashtags. You need to search social media platforms and see what conversations are taking place regarding your products and the hashtags being used. Incorporate these into your content and you will have better visibility.
Take Advantage of Live Chat
There are many live chat apps and chatbots out there that you can use, but you have to pick the best one for your needs.
Look at a multipurpose chat app such as Chaty as your chat app of choice. These chat apps come with many great features, such as widespread social media integration and omnichannel customer service support.
If you use it well, the right chatbot can be the key to achieving a whole new level of customer interaction that will allow your customers to get to know your business better and make them more likely to make a purchase.
Measure Your Performance
Always keep an eye on your performance on social media platforms. Make use of tools such as Google Analytics to measure how effective your social media campaigns are, and identify the areas that need improvement.
Conducting a social media audit is another great way to see what is working for your business and what needs to be revisited. You will be able to identify which channels have the better ROI and whether your chosen chatbot is doing the job you expect from it.
Use Social Media Tools
Consider making use of some of the many social media tools out there that can assist you in reaching your goals faster. You can visit websites such as Premio to get access to a wide range of tools that will be essential in your journey toward an improved social media presence.
Revise Your Strategy
Never be afraid to make changes if you see that something is not working as you hoped it would. Whenever you come up with a new strategy, schedule a follow-up meeting in a few weeks or months to evaluate whether it is working or not.
You can either change a few things or scrap the whole plan and start from scratch, it is up to you and your team. One thing you must never do is stick to a poor strategy in the hope that it will improve on its own with time. The level of competition on social media does not leave any room for poor performance if you want to get ahead.
Getting the perfect social media strategy for your business takes time and effort, so do not expect results overnight. However, the social landscape is so volatile that if you make the right decisions, results could come much faster than you anticipated.
You need to pick the right chatbot to support all your background efforts otherwise you will work very hard only to fail at the last hurdle. Consider integrating Chaty into your business and see how easily effective social media communication and interaction with customers can be