If you still run an eCommerce business in 2023 on a WordPress website like most people, then you must do all you can to keep up with the latest technology and eCommerce trends in order to remain competitive, generate leads, boost conversions and grow in your industry.
Just as the digital landscape is witnessing the rise of artificial intelligence (AI) and machine learning in different industries – companies are leveraging AI to improve customer service, automate marketing and sales campaigns, and create more personalized content – so also should your eCommerce business maximize every opportunity to generate quality leads.
A great pathway to lead generation is optimizing your website with WordPress plugins that help you attract prospective customers; entice and delight them with the value that your business offers.
In the next paragraphs, we’ll be taking a look at 5 WordPress plugins that’ll help you boost your lead generation efforts for increased eCommerce business growth in 2023. We’ll discuss the benefits of each plugin, as well as how they can help your business grow exponentially.
Before we start, let’s talk about lead generation.
What is Lead Generation?
Lead generation is the process of attracting and converting prospects into potential customers. The process of lead generation often involves identifying these potential customers, engaging them, and gathering information about them for future marketing and sales activities.
In order to achieve favorable results, a combination of strategies and tactics such as creating a multichannel chat widget, email campaigns, content marketing, search engine optimization, pay-per-click advertising, and social media marketing will be deployed.
The whole business of lead generation is to collect data from potential customers and use it to nurture them into becoming paying customers throughout their lifecycles.
Why is Lead Generation important?
Lead generation is important for many reasons but a major one being that it is the driver of business growth. For any business to be successful, they have to generate revenue. This is achieved by selling products or services that appeal to prospective customers.
You want to make sure that these customers don’t just purchase once and disappear into thin air, but return constantly to buy your products or services. This entire process is what will drive your business growth and subsequently business expansion if you desire.
Your marketing efforts are essential to developing and maintaining quality leads throughout the existence of your business. It’s very important that your marketing strategies are built for eCommerce success at all stages of your business growth.
5 WordPress Plugins for Lead Generation in 2024
Chaty
Chaty is a powerful WordPress plugin that gives your customers the freedom to talk to you on their favorite messaging and communication channels. Think of how convenient it is to have your issues, questions, and queries answered via popular social channels like WhatsApp, and Facebook Messenger without having to navigate through many communication channels. Stress-free right? We agree!
Chaty offers over 20+ communication channels including WhatsApp, Facebook Messenger, Telegram, Viber, Skype, Line, Email, Instagram, Phone call button, SMS text, Twitter, WeChat, Snapchat, and TikTok, so your customers can live chat and begin conversations with you directly on your website.
It’s simply great customer service when you make your customer’s life a little easier by offering an option to chat live with your business.
How does it help to generate leads?
Chaty can help you generate leads on your website by providing a platform for real-time conversations with potential customers. You can launch a WhatsApp widget on your site for when a person visits your website for the first time and has a question about a product you sell, they can simply click on the chat app icon and start live chatting, all without leaving your website.
This conversion is a significant step in moving such a person from a web visitor to paying customer in a sales funnel.
By engaging customers in conversations, you can learn about their needs and interests and better understand how your product or service can help them. These conversations will help you understand what it’s like to be a first-time customer or a frequent customer, thereby giving you a chance to use chat widgets to improve your customer experience and build meaningful relationships.
You can also use this knowledge to refine your marketing strategy, customer journey processes, or even the next release of your product or service.
In addition, you can qualify leads in your communication channels by identifying those that are most likely to convert; offer them personalized support, and subsequently hand them over to your sales and marketing team to help build trust and nurture the relationship throughout the sales process.
Poptin
Poptin is a powerful WordPress plugin and popup builder that allows you to create beautiful popups, contact forms, and autoresponders with ease. It offers an array of features so unique that businesses from over 155+ countries trust it to help them collect high-quality leads on their site.
How does it help to generate leads?
A popup, when used right on a website can be used as an effective tool to generate leads.
Poptin’s unique features – which include the superpowers of exit-intent technology, triggers, and targeting rules for refined lead collection – help to move a prospect towards conversion in a sales funnel by providing an easy and direct way to capture visitor information, such as their email address, that can later be used for email campaigns or other outreach efforts.
Pop ups can be used to encourage visitors to sign up for newsletters, download content, or take other desired actions, depending on the goals that you’ve outlined for your business. For instance, if you set a goal to grow your email subscriptions and are looking for creative ways to grow an email list, popups can be the answer you need.
You can offer discounts to new visitors on your website in exchange for their email addresses; offer useful content or resources that can only be received via email; make announcements for a new product offering and promise something valuable to the first 100 people that sign up to try out the product.
Whatever goals you might have, be it revenue generation, increased market share, brand awareness, customer acquisition, or increased website traffic, popups can be used to help you achieve those goals by displaying targeted messages to visitors, with a CTA that drives action and conversion towards your desired goal.
Coupon X
Coupon X, an efficient and easy-to-use WordPress plugin helps you create an unlimited number of fully customizable discount codes and announcement popups that can be targeted to reach your audience based on set parameters. It is trusted by businesses across the world to boost conversions on their websites.
How does it help to generate leads?
Coupon X can help you drive leads by displaying an incentive, reward, or offer in exchange for users filling out their information on a form.
If you’re running a campaign that aims to engage customers on your website, you can display an interactive discount pop up that lets a web visitor leave your site with a gift or discount code after filling out their contact details.
There are simple and different ways to fully customize your discount pop up on Coupon X to achieve this. For instance, you can create a sense of urgency by including a limited-time discount to attract a web visitor to convert on your website. When your web visitor shows interest in your product, you can further drive interest by offering personalized discounts via email marketing, to deepen the connection and prevent the leads from going cold. After that, you can offer coupons in exchange for a referral to friends and family.
This goes to show how beneficial a coupon pop up can be to achieving your business goals. It’s really simple. If you utilize discount and coupon pop ups strategically, they can produce amazing leads, which in turn will lead to greater revenue for your business.
My Sticky Bar
My Sticky Bar, a notification bar WordPress plugin allows you to showcase promotional offers, social icons, contact information, or even limited products right inside your menu bar.
How does it help to generate leads?
Let’s say that you’re interested in getting more sign ups for your email list or more followers and engagement on your social media account, you can easily embed this plugin on your website and add a contact form with a strong CTA (think of a compelling value) that offers useful tools or resources like a tutorial, merchandise, ebook, whitepaper, etc.
Users simply fill out their details and their reward gets sent to their inbox while they continue browsing through your web pages.
You can also drive leads to your social media pages with this plugin by including social sharing buttons and offering incentives that can only be redeemed via social media.
Remember, that your message and CTA must be compelling and attractive enough to elicit action from a webs visitor who might be casually browsing through your website. Also factor in other important elements like UX experience, and mobile friendliness, so that your web traffic doesn’t drop off before they get a chance to convert.
Check here for more exciting use cases for this WordPress plugin.
WP Sticky Sidebar
The WP Sticky Sidebar WordPress plugin allows you to place the content that you want to display on your website’s sidebar, in a visible and prominent manner, regardless of any scrolling action that might occur when a user browses through.
How does it help to generate leads?
You can greatly increase your chances of lead conversion with a Sticky bar that displays information about promotional offers, product updates, upcoming events, or even product launches. Whatever you want your web visitor to see, can be stuck on the sidebar for as long as you wish.
Conclusion
As the digital landscape continues to change, WordPress plugins for lead generation will remain in demand as an essential tool for businesses of all sizes whether as a digital agency, small business or large company.
By leveraging these plugins, you will be able to easily capture leads, convert them into customers, and ultimately grow your business. With the right WordPress plugin, you will be able to maximize your lead generation efforts and ROI.
