The introduction of live chat software completely revolutionized how companies approach the issue of customer support. Simply doing the bare minimum is no longer an option for any business trying to build a good reputation and strong customer base.
When looking for a means to give customers a little extra, modern-day companies often turn to apps, such as Wati and LiveChat. These are two customer support tools that have taken the industry by storm in 2024. If you are ready to push your business to the front of the pack, this is the right place to get started.
Purpose of the Comparison
Choosing the right live chat app is no longer as simple as it used to be a few years ago. There are a lot of new players in the industry, so you have to be very careful when selecting.
This article will take a closer look at LiveChat vs Wati to give you all the details you need to make an informed decision. To separate these two industry giants, the following criteria were used:
- Feature comparison
- Performance and reliability
- Pricing and value for money
- Customer support and resources
- User feedback, reviews, and ratings
By the end of the article, you will be ready to choose the perfect app to help your business improve its customer support services and beat your closest competitors. Read on for more!
LiveChat vs Wati : Feature Comparison
Usually, an app’s features determine the impact it will have on your business. An in-depth analysis of both platforms revealed the following about LiveChat vs Wati:
- User Interface and Ease of Use
One thing that these live chat apps seemed to have gotten right is the user interface. Both LiveChat and Wati have gone all out to create easy-to-use platforms that allow quick navigation from one feature to the next. You will find that everything you need is kept within reach so that you never need more than just a few clicks to access the tools that you want.
- Core Features
Before you invest your hard-earned money and choose a customer support platform for your business, you need to take a long look at what each of these platforms has to offer. In terms of core features, you will find the following on LiveChat:
- Message sneak-peek
- Chat transfer and ratings
- Chat and Report APIs
- Canned responses
- Encryption and credit card masking
- Chat tags
- Goals and sales tracker
- Rich, targeted messages
- Reports and analytics
- File sharing and chat archives
- Chat widget customization
- Inactivity messages
- 200+ integrations
- Notifications
In answer to this impressive list from LiveChat, Wati has its formidable group of features that includes the following:
- Social media integrations
- Push notifications and campaigns
- Contact tagging
- Personalized communication
- Chat monitoring
- Automated and canned responses
- Chatbot
- Unlimited agents
- Shared team inbox
- Bulk message broadcasting
- Custom notifications
- Integration and Compatibility
A live chat app that cannot integrate with various platforms and other key types of software will not be able to deliver the kind of results businesses are looking for these days. While Wati does a great job by providing access to important social media and website builders, it is the 200+ integrations on LiveChat that take the cake.
- Customization and Branding
Customization is very important for businesses that take branding seriously, and both Wati and LiveChat provide options for this. However, the latter has a much better platform reserved specifically for chat widget customization.
On LiveChat, you can easily play around with the agent profiles, chat boosters, languages, and accessibility so that you make the most out of the limited time you have to interact with visitors.
LiveChat vs Wati : Performance and Reliability
If you are looking for a reliable customer support app that will get the job done and deliver the tools it has promised, either Wati or LiveChat will do a commendable job. These are both platforms that have been developed by highly competent teams and are designed to have a significant impact on your business.
Pricing and Value for Money
One of the major pain points when investing in a live chat app is the pricing. The economic crunch makes it important for businesses to save every dollar, which is why the following price comparisons are essential:
- Pricing Plan
Wati offers a Growth Plan for as little as $39 per month. If you are happy with the product and want to do more, there is a Pro Plan and a Business Plan for $79 and $229 per month, respectively. The great thing is that you can take advantage of the free trial option before making your decision.
LiveChat also offers three popular options to consider. With just a $20, $41, or $59 monthly investment, you will get access to the platform’s Starter, Team, or Business Plan, respectively. The platform goes a step further by offering an Enterprise Plan that can be customized to your business needs. A free 14-day trial is also available here.
- Value Proposition
While it is important to crunch the numbers carefully when determining which option and price plan fits your budget, you also need to consider the value proposition. An expensive plan may offer you a lot more in terms of features, which would make it the smarter choice in the long run.
That may be the reason why the $59 Business Plan from LiveChat is its most popular option, even though cheaper choices are available. The value for money is just irresistible, considering what you get for your subscription.
LiveChat vs Wati : Customer Support and Resources
A good live chat app will provide lots of resources and customer support features to assist your team. Consider the following when choosing between LiveChat and Wati:
- Support Channels
LiveChat has a dedicated help center that allows you to simply type in your query and wait for a response. There is also a 24/7 chat widget that connects you directly to someone who can get you the answers you need.
On Wati, the help center is a bit more difficult to locate, but if you scroll to the bottom of the page, you will find it. Once there, you can type in your query easily. The live chat widget is also conveniently located in the bottom right corner if you require immediate access.
- Documentation and Learning Resources
Wati has a convenient “Watipedia” section that has everything you need to know about using the app and making the best of your customer support strategy. All the information is arranged in alphabetical order, making it a simple task to find what you need.
LiveChat has a resources tab that will give you access to various pages, where you can learn more about the app and customer support in general. The information is not as orderly as what you will find on Wati, but it still covers a wide range of topics.
User Feedback, Reviews, and Ratings
User reviews and customer feedback can be your greatest tool when shopping around for a great live chat app. Wati, for example, enjoys an impressive 4.5-star rating on Capterra, with many customers loving how easy to use the platform is.
LiveChat, on the other hand, has a slightly higher Capterra rating of 4.6 stars. The feedback from the customers is that this app is great when it comes to improving communication between businesses and their clientele.
However, a difference of 0.1 stars is hardly enough to choose between these two apps, so you should consider the specific features that customers love about each option.
Need an Alternative Live Chat App? Try Chatway
While both LiveChat and Wati are excellent live chat apps, you might be seeking something distinct. If that’s the case, Chatway could be the perfect solution. It offers a free forever plan, as well as a paid plan for $9 per agent/ month.
Chatway boasts an impressive array of features, including:
- Canned Responses for frequently asked questions
- Multilingual support to cater to a global audience
- Fully customizable live chat widget
- iOS and Android Mobile Apps for responding to messages on-the-go
- Push and Email notifications to keep you informed of all messages
- Team collaboration tools, such as private notes for internal communication and reminders for tasks like follow-ups
- Multiplatform support for WordPress, Shopify, Duda, and more
- Analytics to better understand agent activities and more
Recommended: See how Chatway compares to other live chat tools
Final Word
There are not a lot of differences between LiveChat and Wati, so if you want to choose between the two, you will have to look at the specific features and decide which are best suited for your business. A good idea is to give each one a try, including Chatway, and see what changes they bring to your customer support strategy. Sign up for Chatway for free today!