We live in a digital age where people have come to expect excellent customer service. They are no longer willing to wait to receive answers to simple questions but expect to be able to find the information they need in a matter of seconds.

How, you ask? Well, with live chat support, of course. 

If you are looking for intuitive tools to help you offer live chat services, then this article is for you. Today, we’re comparing two popular services: Wati and Chatra. We’ll take a deep dive into their features, performance and reliability, pricing, and more. 

Let’s get started!

Wati vs Chatra: Feature Comparison

First up, let’s look at some of the main features you can expect from these two live chat support tools.

1. User Interface and Ease of Use

User-friendliness is undoubtedly one of the most important features of live chat solutions, which is why it’s first on our list. That’s because it makes no sense to have powerful functions at your disposal when you cannot figure out how to use them.

The good news is that this is not the case with both Wati and Chatra. Both tools are easy to set up and use, and they have intuitive interfaces that make navigation fairly simple. Neither software solution requires any prior coding skills, making them great for first-time users.

2. Core Features

Now that we have established how easy it is to use each tool, let’s talk about the core features that you can expect from Wati and Chatra.

Wati 

Wati is a powerful plugin designed to help businesses of all kinds manage their customer communications. It provides access to a wide range of features, such as: 

• An AI-powered chatbot,
• Automated lead capture,
• Instant responses to Instagram DMs and WhatsApp messages,
• Showcase products on WhatsApp,
• Shared team inbox,
• Custom notifications, and 
• Broadcast and bulk messages. 

Chatra

Chatra also offers a dynamic set of features that can improve customer engagement through live chat as well as email and social messaging. Here are some of the most prominent features: 

• Online and offline chat widget,
• Email helpdesk,
• Automated messaging,
• Responses to Instagram DMs,
• Visitor analytics, and
• Team chats.

Now that we have looked at the features of each live chat solution individually, let’s compare them.

3. Integration and Compatibility

Integrations are another crucial factor to consider when selecting a software solution for your business. It ensures that all your tools are able to work together for a seamless workflow. 

As mentioned previously, both Wati and Chatra offer a plethora of integrations. 

Wati: 

• Zoho CRM
• Pabbly Connect
• WooCommerce
• Shopify
• HubSpot 
• Zapier
• Make aka Integromat
• Chat Backup
• WhatsApp Shop
• Zoho Flow
• Klaviyo
• Google Sheet Sender

Chatra: 

• WordPress
• WooCommerce
• Shopify
• Ecwid
• BigCommerce
• Slack
• Zapier
• Help Scout
• Email integration

As you can see, both software solutions are compatible with most major tools and platforms. 

4. Customization and Branding

Being able to customize your live chat feature is essential because it ensures that your website remains faithful to its branding. Both Wati and Chatra offer good customization options.

These plugins allow you to create a knowledge base or upload canned responses, which are pre-written answers to common questions. They also allow you to personalize the chat widget and display agent photos and names, among other things.

Performance and Reliability: Wati vs Chatra

You’ll also need to ensure that the software you choose is fast and responsive. We looked at customer reviews to determine whether both tools performed well.

The good news is that we found positive results. Customers said that these chatbots offer quick responses to site visitors. They both not only load quickly but also provide swift answers to the questions users ask.

Pricing and Value for Money: Wati vs Chatra

Affordability is another critical factor to consider when picking a live chat support tool. Unfortunately, neither Wati nor Chatra are as cost-effective as other tools out there. 

Chatra

There are three packages available to Chatra users. They are as follows:

• Free – $0 (one agent only)
• Essential – $25 (per agent, per month, billed annually)
• Pro – $33 (per agent, per month, billed annually) 

Keep in mind that more features are available with paid plans. You can take advantage of a free 10-day trial to try out one of these packages.

Wati

Like Chatra, Wati also has three plans. However, there is no free version, so you will have to pay to use its features.

• Growth – $39 per month, billed annually (up to five agents – thereafter, you pay $12 per agent) 
• Pro – $79 per month, billed annually (five agents and $24 per month for each additional user)
• Business – $229 per month, billed annually (maximum of five agents and $69 for every agent thereafter)

Additional charges will also apply for conversations, and a free trial is available.

Overall, we found that Chatra’s packages are more affordable than Wati’s. It is better suited to small and medium-sized businesses, while Wati is best for larger companies with bigger marketing and support budgets.

Customer Support and Resources

Although Wati and Chatra are designed to help you provide customer support, you should be able to get help yourself when things go wrong. According to our research, both service providers offer good assistance.

In addition to email and live chat support, Chatra also has a comprehensive library of topics to help address the most common concerns their customers have. 

Wati has a more comprehensive set of resources. They offer blog posts, free eBooks, and an academy, and they even provide links to a Udemy course that can help you make better use of the software.

If you need to get in touch with the company, you can send them an email.

User Feedback and Reviews: Wati vs Chatra

Before we go, we thought it would be helpful to also talk about public sentiment. While a product might sound great, its performance in the real world could be far removed from its descriptions. 

On Capterra, Wati received an overall 4.6-star rating following 152 reviews. Many customers praised it for its user-friendliness and easy setup. There were some complaints about the high pricing, reduction in the quality of customer service provided, and data integrity. Trustpilot users gave Wati 3.9 stars overall after 110 reviews, with similar concerns and praises.

Chatra, on the other hand, scored a 4.7-star average after 454 reviews. Overall, it was praised because it was easy to use and set up. Many seemed to like the fact that there is a free version of this tool available, while others picked on minor issues with the software itself. On G2, Chatra received a 4-star rating following 30 reviews. 

Wati vs Chatra Alternative: Chatway live chat

Although they certainly have a lot to offer, the reality is that both Chatra and Wati can be quite expensive, especially for large businesses with many agents. Moreover, if you already have a software solution to handle your social messaging, you may find these apps redundant.

The good news is that Chatway is a powerful alternative that offers a wealth of features and tools to help you succeed. From FAQ & canned responses, social chat buttons, mobile apps, team collaboration tools and automated messaging to smart notifications and multilingual support, Chatway leaves little to be desired. 

What’s more, it’s one of the most affordable live chat tools, with a free version that provides access to a wide range of functions. The paid plan costs a mere $9 per agent per month, billed annually.

See how Chatway compares to other live chat tools

Final Thoughts

Although they share many similarities, Wati and Chatra have many different features. While Wati is geared primarily toward WhatsApp, Chatra covers email and social messaging across several platforms. 

To find out which one would be best suited to your business, we invite you to try them both out by signing up for a free trial. Don’t forget to try Chatway, too!

Sign up on Chatway for free today!