According to BankMyCell, there were 2.7 billion WhatsApp users worldwide in 2023, a staggering 15% increase since 2022. With most smartphone owners having WhatsApp, it has become the most popular mobile messenger app in the world.
As of 2023, on average, users sent around 140 billion messages across WhatsApp daily. Due to the platform’s growing integration capabilities, businesses can also become part of the communication bubble the platform has created for its users.
Properly strategizing creative ways to incorporate WhatsApp chat as a WordPress plugin into your company’s website can help develop a meaningful relationship with your customers. It can also improve your brand’s image while communicating essential information to the public.
In this guide, we will explore the benefits of integrating a WhatsApp chat WordPress plugin and the creative ways businesses can use the platform. Keep reading until the end, as we will also help you choose the right software for your website.
Let’s get started!
Benefits of Integrating WhatsApp Chat in Your WordPress Website
Most website owners need a lot of convincing to change their website’s layout or introduce different WordPress plugins. However, it’s essential to keep up with the latest trends and use powerful tools to cater to customers’ needs while collecting and analyzing data.
Here are a couple of benefits of integrating WhatsApp chat as a WordPress plugin into your website:
Real-time Communication
Prior to WhatsApp, consumers would communicate with businesses by sending them an email or filling out a contact information form. The entire process was a hassle.
With a WhatsApp chat WordPress plugin, a business can bridge the communication gap between itself and its customers. Instant messaging ensures faster response times and increased customer satisfaction while helping you capture a global audience.
Enhanced Customer Support
One of the major problems plaguing businesses is ineffective customer support. Waiting for a representative to address one’s concerns can be time-consuming and an inefficient way of seeking help. This can lead to a frustrating experience for the consumers.
With real-time communication through a WhatsApp chat WordPress plugin, you can connect with your customers and create a strong relationship. Your team will be able to respond to queries faster and address any concerns that may arise. This can aid in positive brand building.
Increased Conversion Rates
When shoppers are looking to buy products on a business’s website, they may have some questions or concerns. By addressing these problems immediately, companies can help consumers complete the purchase, leading to increased conversion rates.
Mobile-friendly Approach
With over 2.7 billion active users on WhatsApp, adding a WhatsApp chat WordPress plugin makes it easy for consumers to reach out to businesses. They can simply click on the icon and connect with a company representative while using their devices.
Engaging with your consumers on their most preferred devices can enhance the overall user experience and encourage customer engagement.
Cost-effective Communication
Unlike traditional modes of communication that are outdated and costly, WhatsApp chat widgets are an inexpensive way of communicating with your audience.
Users do not have to pay to seek assistance, while customer representatives can handle more than one conversation simultaneously. This can positively increase your team’s productivity levels.
Creative Ways to Use WhatsApp Chat on Your WordPress Website
Whether it’s business expansion or improving customer satisfaction, using a WhatsApp chat on your WordPress website can open doors to a whole new world of possibilities. There are many ways companies can achieve their goals if they properly use the platform.
Here are a couple of creative ways you can use a WhatsApp chat WordPress plugin on your website:
Run Exclusive WhatsApp Campaigns
While businesses can offer deals and discounts through emails and other forms of traditional marketing, they can create exclusive campaigns for their WhatsApp users.
You can interact with your existing customer base by sending them daily promos or giving them early access to your products and services on WhatsApp.
By running exclusive WhatsApp campaigns, businesses can improve their sales and streamline communication.
When people discover that your company offers special deals through its WhatsApp channel, they’ll be more likely to interact with you using the platform, helping you save on conversion costs and other expenses.
Host Interactive Contests and Giveaways
In today’s digital era, it’s become more important than ever before for businesses to engage with their customers and encourage them to participate actively in the community.
If you place a WhatsApp chat widget on your WordPress website, you can reach out to potential customers and host interactive contests and giveaways. This active engagement can help with brand building and ensure loyalty among your customer base.
Offer Real-time Support
Connecting with your customers instantly allows you to offer support in real-time. This improves the image of the company in the eyes of the consumer, helps resolve complaints immediately, and provides a satisfying experience.
Schedule Appointments and Consultations
You can request your customers to book appointments and consultations through the WhatsApp chat widget. This can help generate leads and drive sales.
Besides scheduling appointments, businesses can also reach out to customers and provide them with updates regarding their booked consultations.
Doing small things can make a whole world of difference for the consumers, ensuring that they choose you over your competitors.
Gather Feedback and Suggestions
Customer feedback can help your business grow and evolve with the constantly changing consumer behavior. However, gathering suggestions can be challenging.
Most consumers often fail to provide feedback and suggestions, as filling out online forms or talking with a customer representative can be time-consuming. It can also cause a distraction, especially if the consumer is busy with their daily routine.
By reaching out to consumers on WhatsApp for feedback and suggestions, you can conduct interactive surveys and polls and collect valuable insights that you can use to improve your business and its operations.
Plus, WhatsApp is super convenient for consumers. If they’re busy, they’ll still be more likely to respond than they are when communicating by email or phone.
Create Chat Groups for Specific Interests
By having separate chat groups for people with different interests, you can put like-minded consumers together. This will allow you to gain unique perspectives and tailor your product or services to their needs.
Share Behind-the-scenes Content
WhatsApp can be a place for businesses to do something unique and stand out. We’ve all heard of interactive polls and events on such platforms to keep the consumer engaged, but there is a new trend that companies are jumping on.
Businesses are sharing behind-the-scenes content with their audiences on WhatsApp to create a more personal relationship.
Showing the consumer what happens backstage gives them a sneak peek into how a business operates and what goes into ensuring customer satisfaction.
Behind-the-scenes content may create a sense of appreciation in consumers for all the people who put effort into catering to their needs. This emotional connection strengthens the company’s loyal customer base and even helps grow it.
Choosing The Right Chat Plugin
Before you can add WhatsApp to your website, you’ll need a chat plugin that provides this specific option. With so many different live chat plugins available, it can become challenging for businesses to choose the one that best suits your needs.
There are a few things that you should consider when choosing a chat plugin that provides WhatsApp chat, and these include the following:
- Direct integration: By integrating directly into your WordPress website without the need for additional coding, direct integration can make it easy for website owners and consumers to interact with each other.
- Multiple agents: A chat plugin is only effective if it can allow multiple agents to provide the necessary support customers need.
- Customization option: Every business has a preferred color palette that is typically present in its logo. To ensure cohesiveness across the website, a WhatsApp chat plugin must offer a customization option, allowing website owners to tailor the icon according to their preferred colors.
- Multiple platforms: While WhatsApp is the most preferred mode of communication among people, there are other platforms, such as Facebook Messenger, direct SMS, and more, that businesses can provide support on. A chat plugin with access to multiple platforms can help you reach out to a wider audience while saving on costs.
A WhatsApp chat plugin like Chaty can take your website communication to the next level. It offers a wide range of features, including real-time communication, unlimited channels, two-chat popup layouts, multiple agents, comprehensive analytics, and advanced targeting, among many others.
Chaty is a powerful plugin that can help website owners connect with their customers on more than 20 different platforms, improve their quality of customer support, and track and analyze key metrics to adjust their strategies accordingly.
Final Thoughts
Staying connected with your customers in today’s digital era is more important than one can imagine. It can help improve your company’s customer support while promoting active engagement.
While there are many ways you can creatively use a WhatsApp chat WordPress plugin like Chaty to interact with your audience, you must experiment and see what strategy works best for you. Always keep track of key metrics to help determine problems and develop innovative approaches to address them.
