Most people spend a huge amount of time surfing the web. That number is more than 60% of the global population. Not surprisingly, the average user spends almost seven hours—six hours and 40 minutes, to be exact—on the internet every day (Statista). From work and communication to entertainment and shopping, most of the significant events in people’s lives happen online.
There’s no doubt that the internet has revolutionized how individuals shop. However, users have been searching for more commerce-related equilibrium in recent years.
People still prioritize convenience but need a balance between technology and human interactions. This drives their buying decisions and shows that the success of many businesses depends on their relationships with their customers.
How can you interact with visitors through your website to build deep relationships with them? Fortunately, some tools have been designed to serve that purpose by encouraging communication and a sense of involvement. WordPress chat plugins are great examples of such tools.
What Are WordPress Chat Plugins?
A WordPress chat plugin offers an easy way to communicate with your website visitors, which is essential to optimize customer service, gather detailed information about your audience, and get feedback to improve your products or services. WordPress chat plugins, depending on the one you choose, offer a variety of features to combat customer dissatisfaction.
Check out – 10 Popular WordPress Chat Plugins for Improved Customer Interactions
In essence, these plugins are solutions that add live chat, chatbot, and communication abilities to your WordPress site.
Are you wondering if you should use a WordPress chat plugin? Below are five signs that you need one for your website.
5 Signs You Need a Chat Plugin
Sign #1: Slow Response Times and Frustrated Customers
Nobody wants to wait hours or days for a response. Imagine you buy an appliance you need, go home, and realize it isn’t working as soon as you start using it.
How would you feel? Well, suppose you send an email to the manufacturer explaining what’s happening and asking for advice to solve the problem. However, after 24 hours, you don’t get a response.
Two days have passed, and you’re still waiting for the manufacturer’s answer. The product you bought to satisfy an immediate need is still failing.
It isn’t fair that you have to wait so long for a response after paying a good amount of money for that item. The more time passes, the more frustrated you’ll feel.
Well, this is how your customers would feel under the same circumstances. Slow response times lead to frustration. Actually, many people switch brands because of that.
However, most customers are willing to buy again and often stick with the same companies when they get accurate and quick answers to their doubts, questions, or problems.
Using WordPress chat plugins like Chaty is a great way to improve response times. These tools enable faster communication by providing a solution to interact with users in real-time.
If you want to add live chat to your WordPress site, you can provide immediate support to customers, which is key to:
- Increase customer satisfaction
- Offer a frictionless experience
- Boost customer loyalty and retention
- Improve the buyer’s journey
- Reduce issue resolution time
Chaty Tip: Connect Chaty with Chatway to add live chat functionality to your WordPress chat plugin
Sign #2: High Bounce Rates and Missed Opportunities
A high bounce rate is an alarming indicator that something is wrong with your website, as it means visitors are only viewing one page before clicking away. Consequently, this suggests that you need to make improvements to engage users and encourage them to explore what you offer.
Although the relationship between both aspects isn’t obvious, if you look deeper, you’ll understand why communication issues can lead to high bounce rates.
Put yourself in your customers’ shoes. If you visit a website looking for the answer to a question, but your query doesn’t get resolved, will you stay there? Chances are you’ll leave before looking elsewhere.
Lowering your bounce rate can be challenging, but it’s completely possible if you incorporate live chat into your website.
WordPress chat plugins that have live chat features can be useful in several situations and help you encourage visitors to engage with your brand further to stop them from leaving. These are some of them:
- Visitors cannot get the information they need and decide to exit your website: Through the chat, you can help them find what they’re looking for.
- Customers are looking for help: A live chat button on your pages lets visitors know that you’re willing to assist them and answer their questions, which increases engagement and conversions.
- Visitors aren’t clear on what they want or where to find it: A live chat tool allows you to capture potential customers’ details to understand their purchase intent and guide them through their journey.
Sign #3: Struggling to Manage Multiple Communication Channels
Many businesses use multiple communication channels to interact with their customers. Phone calls, emails, and social media platforms like WhatsApp and Facebook Messenger.
Managing these different communication channels can be challenging. Customer service agents will find themselves switching between different platforms trying to respond to each customer. This can lead to potential mistakes, errors, or slow response times. These issues can harm your relationship with your customers.
Fortunately, a WordPress chat plugin allows you to consolidate communication into a single platform, ensuring efficient management.
Editor’s Note: Chaty provides access to 20+ communication channels like Facebook Messenger, TikTok, Instagram, WhatsApp, etc on a single chat app – allowing you to communicate with your customers on the channels they already use.
Sign #4: Lack of Personalization and Proactive Support
All businesses can benefit from personalization. That’s why it has become an essential part of most companies’ marketing strategies.
Today’s customers want brands to provide solutions tailored to their needs to solve their issues in the best possible way. Personalization also makes them feel more valued, which increases customer satisfaction, retention, and loyalty.
To offer a personalized experience to your customers, you need to collect data, such as their previous behaviors, demographic details, and purchasing history.
Proactive support is similar. It involves making the first move to provide solutions to your customers’ needs before they’re aware that they need your help.
This strategic approach builds a positive brand image, inspiring customer loyalty and improving retention rates as a result. However, you need data to anticipate visitors’ needs.
Live chat can also help you recognize patterns to anticipate customer expectations and offer solutions even before they feel they need them.
Sign #5: Missing Valuable Customer Insights and Feedback
Your sales have fallen, and negative reviews have increased. What’s going on? Why is your “perfect” product or service not generating the results you expect?
Customer feedback contains the information you need to answer that question. Maybe you just have to make a small change to improve your product or service. However, you’ll never know that if you don’t understand how people feel about your business.
This powerful information serves as a guiding resource to measure customer satisfaction and provides insights into essential aspects of your business, which is key to the growth of your brand or company.
If you’re struggling to identify where your business needs improvements, using a WordPress chat plugin to ask your customers questions is a great start.
One of the benefits it offers is that you can get instant feedback from your customers, collect data to understand your audiences more deeply, and improve your products or services accordingly.
Conclusion
People’s beliefs and behaviors are constantly and rapidly changing. This transformation has a lot to do with the evolution of the digital landscape. However, although the internet plays a key role in their daily lives, human interactions are more important than ever.
A WordPress chat plugin can be the ideal solution to interact with users who visit your website. Not sure if you need one? Look for the following signs:
- Frustrated customers due to slow response times
- High bounce rate and missed opportunities
- Problems handling multiple communication channels
- Lack of personalization or proactive support
- No access to customer feedback
Have you spotted any or all of these signs? You need to find the right solution to ensure seamless communication between you and visitors through your website.
A WordPress chat plugin like Chaty is the solution that can improve your sales and conversions. You can get started here.
